Harley-Davidson, the American iconic superbike maker, is planning to challenge the leadership of Royal Enfied by introducing a mid-size motorcycle in the 250-500 cc range for the lucrative Indian market and the emerging market such as China and other Asian markets. The US-headquartered company, famed for its super big bikes, also plans to forge a strategic alliance with another motorcycle manufacturer to develop and sell these motorcycles in these markets.

It was back in November 2013, when it was first reported that Harley Davidson is working on a small motorcycle for emerging markets like India. At that time, Harley Davidson had called the story by Economic Times as highly speculative .