2018 Triumph Tiger 1200 XRt & XCa | First Test

There are six-that's right, six-Triumph adventure bikes for 2018, and that's only in the 1200cc range! Cathcart spent the majority of the time on the red XRt. On making its debut at the EICMA Milan show back in November 2011, Triumph's new 1200 triple, the Tiger Explorer adventure tourer, was clearly aimed at BMW's cash cow in the R1200GS Boxer-king of the adventure touring segment and a bike that represents a quarter of BMW's annual production.

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Boutique consultancy punches above its weight in retail

When Nick Bloor, chief executive of Triumph Motorcycles, held a beauty parade of consultancies for a project, he picked OC&C Strategy Consultants, a group outside the big league and one with which he had not previously worked. Two things struck him: “They were very much into mining the data within the organisation and presenting to usa <.a <.a <.a That was four years ago.

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